The social networking platform is testing out a feature that would enable developers to make filters using their NFTs.
Snapchat has joined the plethora of internet firms attempting to capitalize on the NFT craze by giving the digital artwork its own unique spin. As a method for producers to show off their work to adoring followers, Snap is apparently trying out ways for them to display their NFTs as filters on the social media site.
According to the Financial Times, the feature is now being created and might be released as soon as August. Artists will be able to use the new functionality to turn their non-fungible tokens into Snapchat augmented reality filters that may be superimposed over backgrounds from the real world. Before formally deploying this functionality, the business intends to try it out with a select group of authors.
TechCrunch reports that Snapchat won’t charge developers to utilize this functionality. Instead, the platform wants to forge alliances with companies that would enable artists to make money from sharing their NFTs on Snap.
NFTs might not be as popular now as they were when the demand for digital art first began, but some social media firms are still playing the NFT game to stay current. In a partnership with the NFT marketplace OpenSea, Twitter was the first to roll out NFT profile images last year. In May, the Meta-owned Facebook and Instagram started experimenting with NFTs by enabling a select set of users to freely publish NFTs they had made or purchased on their accounts.
Recent updates to Snapchat’s premium app, Snapchat Plus, include the ability to designate some pals as your “BFF” as well as other enhancements. Whether the NFT function will be included in the premium version or merely normal Snapchat is not yet known.
