Block, the financial technology company led by Jack Dorsey, has revealed insights into its strategic investment in bitcoin, emphasizing its role in exploring the cryptocurrency’s technological capabilities.
The company allocates 10% of its gross profit from bitcoin-related products monthly towards purchasing more bitcoin, while dedicating less than 3% of its resources to projects linked to the cryptocurrency. According to a report by Bloomberg on Thursday, Block also maintains bitcoin holdings on its balance sheet.
Amrita Ahuja, Block’s Chief Financial Officer and Chief Operating Officer, highlighted the educational value of these investments during a Bloomberg Television interview. “It helps us understand what it means to custody bitcoin, what it means for our treasury teams out in the market buying bitcoin,” Ahuja explained.
She further emphasized bitcoin’s potential to reduce consumer fees associated with accessing and transferring money. Jack Dorsey echoed this sentiment, suggesting that bitcoin could “level the playing field” both for Block and global consumers.
“We think that bitcoin is the likeliest contender to enable that vision, because it’s resilient, it’s been battle-tested, it’s secure,” Ahuja stated during the interview.
Block’s commitment to bitcoin has proven financially fruitful, with their initial $200 million investment growing by approximately 160% to $573 million by the end of the first quarter of the year, as revealed in their earnings report.
In a shareholder letter, Jack Dorsey articulated Block’s broader vision: “We believe the world needs an open protocol for money, one that’s not owned or controlled by any single entity. We believe bitcoin is the best and only candidate to be that protocol, and to ultimately become the native currency of the internet.”
Earlier this year, Block’s ecosystems Square and Cash App introduced a feature allowing eligible Square sellers to automatically convert a portion of their daily sales into bitcoin via Cash App. This initiative reflects Block’s view of bitcoin as a tool for economic empowerment and global participation in the monetary system.
Block emphasized that many Square sellers have shown interest in bitcoin, citing use cases such as long-term savings and diversification of business holdings.
As Block continues to navigate the evolving landscape of digital currencies, its strategic approach to bitcoin not only positions the company for potential financial gains but also underscores its commitment to exploring and harnessing the full potential of blockchain technology.

