The potential of blockchain gamers is comparable to that of YouTube streamers and TikTok/Instagram influencers

To create and support the Web3 gaming ecosystem in South Asia, GuardianLink has partnered with the gaming hub IndiGG, a Sub-DAO of Yield Guild Games (YGG).

By 2025, the Indian eSports gaming market is projected to be worth $5.7 billion.
At launch, GuardianLink will have more than 65k users with gaming partner IndiGG.
Last year, players spent $4.9 billion on NFT games.
Metamask, a bitcoin wallet utilized by many Web 3 apps and online games, is most popular in Asia.

To create and support the Web3 gaming ecosystem in South Asia, GuardianLink has partnered with the gaming hub IndiGG, a Sub-DAO of Yield Guild Games (YGG). Guardian Link is well-known for managing the NFT sales for celebrities like Amitabh Bacchan and Stan Lee.
GuardianLink is on a mission to assist gamers in making money off of their talents in virtual games, working with gaming partner IndiGG and its user base of 65,000 online players.

In order to encourage its community members to play the NFT cricket game, win matches, and have the opportunity to get exciting rewards, IndiGG has made a sizeable investment in acquiring NFTs from GuardianLink and will lease to them.
“Blockchain gaming has the potential to develop into a stable source of income in the gig economy age, if not a full-time job, just like YouTube streamers or TikTok/Instagram influencers. We firmly think that NFT has the potential to completely transform the Asian online gaming industry “said GuardianLink co-founder and CEO Kameshwaran Elangovan.

Kameshwaran continues, “Indians consider cricket to be a religion, therefore even if the sports genre hasn’t taken off in Web2 games, I think Web3 cricket games would be quite popular there. MCL is growing in popularity as one of the most popular live cricket streaming services because to its stable revenue stream “Ayush Gupta, director of growth at IndiGG, adds.
After the pandemic, play-to-earn (P2E) games have particularly gained popularity. DappRadar, a market research company, estimates that gamers spent $4.5 billion on NFTs in 2017. The value of the game token—which might be a cryptocurrency created on a blockchain—determines how much one gets.

During the pandemic, when unemployment was on the rise in nations like Thailand and the Philippines and millions of people were joining up for NFT games like Axie Infinity, these blockchain games also offered a break.

Additionally, Asian nations dominate the uptake of Metamask, a bitcoin wallet used for NFT online gambling. The top 10 are made up of Vietnam, Thailand, India, China, the Philippines, and Indonesia. Global virtual gaming alone is expected to develop at a rate of 27.81 percent yearly, according to a PWC analysis.
The Indian subcontinent is known for its love of cricket, hence GuardianLink has also released Meta Cricket League (MCL), a play-and-earn cricket game software powered by NFT, through its most recent blockchain marketplace, “Jump.trade.” Online gamers may win $500 in prizes in two hours thanks to MCL.

India is expected to have one of the greatest esports gaming markets in the world. According to a KPMG analysis, it is expected to treble in value and go from $1.7 billion in 2021 to $5.7 billion by 2025 following five years of consistent development.