As the NFT space continues to evolve at an accelerating pace, new projects and communities built on blockchains like Ethereum are popping up by the dozen. Some of them choose to play it safe inside the metaverse. Others have no problem pushing the envelope through disruptive innovation and creative approaches. These are the projects that are moving the conversation around NFTs and their real-world application forward, shocking skeptics in the process. And, there’s plenty of ways they’re doing it, like building donut shops.
The Donut Shop is an NFT collection of 7,777 unique 3D Donut NFT characters, crafted around 250 different traits. But, with ownership, Donut holders receive much more than just a fashionable and tasty looking treat (which can be downloaded as a 3D VX file and used throughout the metaverse). They become part of a lofty mission which blurs the line between the metaverse and reality, as The Donut Shops’ ultimate goal is to establish storefront locations in both domains. Through The Donut Shop Investor Club and Donut DAO, holders can actively get a vote and stake in the project’s future endeavors. Owners who mint multiple donuts get a bigger stake.
Like any franchise, its locations need real estate. That’s why The Donut Shop is aiming to acquire land plots in a slew of metaverse hotspots like Decentraland, Sandbox, and Wilder. Special events will be held in these realms, with Donut owners receiving VIP access.
While establishing its presence in the digital world, The Donut Shop plans to open its own physical flagship location in Miami, FL in Summer 2022. The official launch will be celebrated with a grand opening event, and all Donut owners get an invite. The store, along with numerous ghost kitchens around the United States, will power The Donut Club to produce and sell its tasty treats at scale.
Presale holders receive a bunch of goodies as early adopters, including access to The Donut Shop Investor Club, where members can take part in weekly investor meetings, members only merchandise drops, investment opportunities with The Donut Shop, and more. What might be best of all — they get a free lifetime supply of donuts. Wallets that mint Donut NFTs during the public sale aren’t left out either, as they still receive a free one year supply. That’s a lot of donuts.
Following a commitment to promoting a sense of community and positivity, The Donut Shop is also allotting $500,000 from its public mint as a donation fund. From this sum, $250,000 will be given to the hunger relief organization Feeding America. $150,000 is set aside for a variety of giveaways, goodies, and events set to take place during the first year of The Donut Shop’s launch. And, for the one lucky holder who mints the Golden Donut, $50,000 is waiting for them.
The implementation of smart contracts by “real life” businesses is an idea that crypto veterans, NFT innovators, and merchandise giants are beginning to rally around. Application of this medium is still in its infancy, but its widespread adoption may very well change the world, shaking countless industries in the process. Projects like The Donut Shop will be leading the charge as they iterate, explore, and experiment at the forefront.
